According to Facebook engineers there are 200 million pictures uploaded on Facebook daily and 6 billion monthly. If we add Pinterest, Flickr etc. the number is huge. Pictures uploaded by users feed database with information – they reflect what we like, love, want to have etc. In other words, we take pictures for some reason, share them for some reason and we want to express these reasons on social networks.
The example is TC article presenting a new iPad Mini:
Image recognition technology can easily understand uploaded pictures and advanced matching algorithms can look for proper ads. It helps users find what they might be interested in. We can avoid spamming and unwanted, useless ads which we tend to ignore.
At the same time effectiveness of ads on social networks can be improved by recognizing photos it could help use customers’ money in a better, more efficient way.
The example of photo recognition technology in action could be:
Recognize.im can allow every social network to understand photos and use this information as ads targeting. We believe it will help to use customers’ money in a more efficient way and at the same time it will provide a better experience to social network users.
Author: Arek Skuza