A large business in a single photo

We live in the image culture that is a huge source of information which computers are not able to recognize at all or only partially.

A mobile application “Vox Meble” (for a company which offers furniture), that uses Recognize.im API, has become a serious step on the way to boost conversion and to improve the efficiency of making business in Poland. It means that nowadays the companies are oriented towards investing money in creating and printing product catalogues and at the same time they are taking advantage of mobile technology as a significant part of business strategy.

How the app works? In a nutshell – I look through the VOX furniture catalogue or watch the VOX commercial on TV, then take a picture with my mobile device and view my favorite furniture in a 3D visualization. Easy and useful?

Now, let’s study another case – look at the picture below:


Billboards, banners, e-Newspapers, commercials and pictures viewed by the users millions of times consist of a material which, when identified, offers unlimited opportunities. This picture above presents how blogs, Pinterest, or Facebook can use the function of photo recognition.

There is a large business in a single photo.


Karolina Gołaś,

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