VOX – the leading Polish furniture manufacturer – has created an application “Meble VOX” which turns a traditional paper catalog into an interactive source of information. Take a photo of the catalog and learn more about the sought-after product.
Thanks to the application “Meble VOX”, Polish users, after taking a picture of the catalog, can view additional photos of sought furniture or learn new details about them. The application is available on the Apple devices (iOS). This is another example of a great use of API Recognize.im for marketing purposes. Catalog, as a traditional form of product promotion, is very limited in its form – both in terms of costs of distribution, printing and space on the page, as well as interaction with the customer. Proper study of customer’s reaction in this case is almost impossible.
Replacing catalog’s elements with internet links, allows not only to measure user’s interest, but also to increase user engagement. In the network users can find unique content, which will bring them even closer to the product. Technology can also modernize other traditional forms of media – billboards, posters and even TV commercials. Number of solutions using this technology is unlimited, and as its creators, we are proud to provide it to partners such as VOX. And how would you use our technology? Do not forget to share your ideas with us.