Edipresse Polska SA, part of the Edipresse Group global, multicultural and multilingual federation headquartered in Lausanne, Switzerland, is a one of the leading polish publishers known from women’s magazines. They have lately decided to invest in an innovative solution for its magazine “Party. Życie Gwiazd” celebrating the 6th anniversary in the market this year”. They have started to use image recognition technology with RecognizeMe – a mobile app developed by iTraff Technology.
Readers of “Party. Życie Gwiazd” can watch additional materials available only when they use their smartphones or tablets. When they take photos of some pages, they will quickly find promotional videos, an interesting photos of famous stars and many more amazing things really worth seeing.
The only thing readers have to do is to download RecognizeMe app from Apple App Store or Google Play.
Then they can explore, extra material their favourite magazine has prepared for them in the image recognition technology.
This is a new dimension to marketing strategy for Polish and global developers, which opens up many possibilities.
There are the following benefits for publishers:
- implementing image recognition allows to build a strong interaction between a paper and a device – both of them are used eagerly by customers, so mixing them gives you power to be distinguished from the heap of magazines similar to one another,
- additional value makes more customers read your magazines, so your sales increases,
- it is a good way to put additional adverts. It can bring on strong reaction, because you show eye-catching videos, which are more attractive than promotional material in a standard paper form.
We enjoy this collaboration and encourage others to implement image recognition technology to catch up with the global standards in marketing for publishing industry.