Video, fool

We all know that mobile Internet speed is rising at a dizzying pace, but how do we make use of it with our smartphones? Do we devour our transfer limit mainly on web searches via a browser? Wrong. Video content publishers – brace yourselves.

According to the latest research by Ericsson’s engineers, web searching doesn’t consume most of the data traffic. Video content does. The figure below shows the volume of data used by different types of application:

It is quite obvious that video content usually needs more megabytes than html or PHP code. But, which is more interesting, for this reason most of the phone service providers are aiming to expand services with a visual content. Why? The reason is quite simple – you pay for downloaded data. So, in the near future we can expect to see a real efflorescence of video-based applications.

What is even more fascinating is that it works both ways. More and more people are browsing the Internet while watching TV or another video medium and so-called second screen use is trending too.

What does that mean for users? Of course, you can call any kind of action after our algorithm has identified an image, which means you can conjure up video content. So you could make a movie poster interactive and trigger a call to its trailer on YouTube.

Alternatively you might upload all of the frames of a full-length feature movie to our servers and make every scene or even every still shot interactive with a different action. This is easily possible because our algorithm is able to parse 20 million images in just over a second.

With an image recognition API you can fulfill both trends – the rising importance of the second screen and the emerging popularity of video applications. We will soon post more entries on this topic with some case studies, so stay tuned.

Rafal Dubrawski, Ninja

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