Category Archives: Business

How and why advertisers link the TV with the Internet?

We are sitting in front of TV and watching our favorite movie or a basketball game. For a minute our program is being interrupted by many different commercials. What do people do then?  Advertisements come up in unexpected moments so … Continue reading

5 Ideas for Innovative Mobile Marketing Campaigns

  We all know for sure that the mobile market is really important for companies nowadays. It is not only a great place for promotion campaigns, it is now also a place where you can sell a huge number of … Continue reading

The second screen of a printed commercial

The modern world is full of printed commercials in various forms – city posters, leaflets, magazine advertisements. Although they are different, they all have a common attribute – they are static. The consumer can only watch them. Is it going … Continue reading